Services

Marketing Program Audit and Strategy Development

Working collaboratively with company or marketing leadership, I translate your business strategy and goals into the marketing strategies and tactics necessary for success.

Go-To-Market Strategy

With over ten years of K12 EdTech industry expertise, I understand the pain points for decision-makers and the intricacies of the selling process for this unique market. I bring this deep insight to crafting Go-To-Market strategies including market research and analysis, positioning and messaging, and buyer personas.

Functional Area Program Development and Execution

I empower and support understaffed or underskilled high-growth companies to quickly build and scale new or existing marketing program areas that are underperforming. As an experienced program builder, I have both designed and scaled a diverse set of marketing programs including events, customer marketing, product marketing materials, and digital marketing.

Project and Vendor Management

Presenting a plan is only one piece of the puzzle. Project management can occupy an overwhelming amount of time for your internal staff. As your dedicated project manager, I take the lead as the point person creating a realistic plan and managing all deliverables and dependencies to ensure you execute the plan. Whether it is additional help executing or managing other team members or experts when needed, this ensures you successfully accomplish your goals.